Sunday, May 20, 2018

Head Of Campaigns & CLM

 ob Purpose:

Head of CLM ensures his Unit performs the required tasks to drive cross-sell and actively supports front line in selling to existing customers and all other activities related to the unit.

Job Responsibilities:


•    Identify opportunities for selling to existing base, based on customer needs and life cycle and develop strategic marketing / business campaigns to attract new customers.
•    Map products vs demographics to identify customer propensity and life cycle stage to take up different products
•    Understand the psychographics and requirements of customers to develop products / propositions that best suit their needs.
•    Explore the customer database and articulate campaigns / tactical plans in CRM to increase product penetration, cross sell and up sell as per the customer life cycle
•    Identify areas of opportunity and recommend/ drive implementation of campaigns (external / internal) for customer acquisition based on the customer life cycle
•    Coordinate with MIS to generate leads, according to defined plan, in a timely manner
•    Develop, manage and maintain all required tools
•    Liaise with Group CLM for execution and tracking of campaigns
•    Monitor cross-selling and CLM KPIs

Cross Fertilization:

•    Ensure synergies are leveraged upon across various segments and divisions, i.e, affluent, SME, Corporate and overall business is enhanced through existing customers
•    Explore segment portfolios and identify customers to target
•    Build a customized proposition (financial / non-financial) in consultation with the relevant product team and Group procurement
•    Develop the pitch and provide training to the relevant acquisition channel
•    Develop and track cross-fertilization initiatives/campaigns and acquisition programs
•    Monitor cross-fertilization KPIs

Retention Strategy:

•    Manage attrition across products with the aim of retaining profitable segments / customers
•    Identification of reasons for attrition across products
•    Articulate segment retention strategies in consultation with product / segment / retention team
•    Identify and launch retention activities/campaigns
•    Periodic review and update of retention strategy / policy
•    Monitor retention KPIs


•    Implement projects assigned to campaigns management in a timely manner
•    Ensure alignment with other stakeholders
•    Propose initiatives to support Retail growth
•    Take ownership of any other responsibility as assigned within the scope of the unit
•    Assess all direct reports according to their performance and ensure management of all Group staff in a way to ensure optimum productivity and lowest attrition
•    Manage key stakeholders to ensure campaign success from planning: segments & product units to execution channels: distribution, call center, digital.

Key Requirements:

•    Education
•    Bachelor or MSc degree within the fields Finance, Banking, Mathematics, Business Administration or Computer Science


•    7+ years in Retail banking, with extensive experience in campaigns management and data analytics
•    Proven track record in coordinating initiatives involving different stakeholders
•    Previous relevant experience in UAE

Knowledge & Skills:

•    Outstanding analytical, problem solving and conceptual skills
•    Solid quantitative and computer skills
•    Excellent understanding of campaign management systems and integration with channels
•    Strong communication skills to convey complex ideas and alternatives
•    Significant experience in facilitating with teams on implementations of systems
•    Strong ability to multi-task
•    Strong communication skills, meeting facilitation, and organizational skills with an ability to express complex business concepts in technical terms via presentations and written forms

About the Company
New Sourcing International (NSI) / Bluefin Talent have partnered so to offer a specialized recruitment solution within the Consulting and Financial services domains.

Working together as a specialist search and selection agency, we concentrate on blue chip financial services and strategy / technology consulting organizations across Europe and the Middle East; focusing exclusively on Financial Services, IT and Risk. Being niche allows us to offer a premium search service, tailored to overcome the technically challenging nature of recruitment for the specialist functions that we work.

We are dedicated to representing best of breed candidates in the region in our dedicated fields of employment. As such we are a leading outfit for placing ex-pats and internationally educated students in the region.

Our biggest unique selling point, is that we are steered by a dedicated team of ex-financial services and industry professionals. This allows us to offer a level of candidate pre-screening for roles, which is largely anomalous to the recruitment profession. Our ability to bridge the technical knowledge gap typical recruiters encounter, coupled with a thorough delivery process allows us to drive consistently superior results for our clients sourcing requirements. Designed to provide a fast and efficient turnaround, we minimize the use of internal resources our clients spend vetting inadequate profiles, allowing them to quickly get back to focusing on their strategic goals.

Our strength lies not only in the specialist nature of our firm, but also in the commitment we show towards our clients and candidates. We endeavour to build long-term relationships and recognise the crucial nature of communication throughout the recruitment process. Excellence, integrity, respect and transparency are cornerstone to the culture we promote.

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